For this client, I designed social media posts and banner ads, as well as website concepts targeted at young casual gamers. I also worked on the design and creative concepts for competitions organized in collaboration with the strategic advertising agency RobertNěmec.com.
In partnership with Trust, we developed a Czech-localized version of the Trust Gaming – Building Champions initiative. Through these activities, we built brand awareness, which also included collaborating with Czech content creators to promote the products.
One of the first campaigns we executed for the client was a contest for the Zeebo gaming mouse. This campaign became a key project that defined the visual style and direction for subsequent visual elements we created for Trust Gaming. The main goal of the campaign was to develop an engaging design that would capture the attention of gamers and brand fans.
During the contests we designed for the client, we focused on various interactive tasks and challenges. In this particular contest, players were invited to photograph their old gaming equipment and upload it to social media for a chance to win a new Zeebo gaming mouse. This creative activity not only attracted the attention of the gaming community but also boosted user engagement and increased brand awareness for Trust Gaming.
Another contest for gaming gear featured an animated post that invited users to stop it at the right moment and then take a screenshot to post in the comments. This interactive activity significantly boosted user engagement on social media for the localized version of Trust Gaming – Building Champions, leading not only to greater brand visibility but also to increased traffic to the project’s website. The campaign successfully created fun and competitive content that appealed to a wide range of gamers and gaming gear enthusiasts.

The entire project was supported by a website that introduced players to the „Building Champions“ initiative and provided a detailed overview of Trust Gaming’s products and gaming gear lines. The website served as a central platform where visitors could learn more about the brand, its values, and its offerings for gamers of all levels.