For the client Family Market, formerly known as Family Frost, I executed a comprehensive campaign related to their rebranding. The main goal was to create consistent visual and textual communication based on the newly designed logo. I defined a unified visual style across all communication channels and developed the overall creative concept for campaigns that supported the brand’s new image.

In addition to redesigning elements of the website, I worked on printed and online advertising, social media content, vehicle wraps, and a promotional mascot representing Family Market at festivals. I also prepared festival applications and other materials for participation in these events.

Key elements of the communication strategy emphasized the quality and taste of products, a wide product selection, and overall support of the company’s new brand. This approach not only unified all communication channels but also helped foster a positive perception of the brand change among customers.